How to get people to know that your book is out there

How To Get People To Know That Your Book Is Out There

Ok so you have been through the writing process, where you have wrote that perfect novel, and rewrote it again and again until it's perfect. Then you found either a Publisher or Agent to represent you. Your book has been through the editing stage, cover art finalized, and a Published Date assigned, now what? Is the job done? Have you did all you needed to do to make this book a success? Nope, you have only begun. Now you have to market that book, get it into book store...

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Ok so you have been through the writing process, where you have wrote that perfect novel, and rewrote it again and again until it's perfect. Then you found either a Publisher or Agent to represent you. Your book has been through the editing stage, cover art finalized, and a Published Date assigned, now what? Is the job done? Have you did all you needed to do to make this book a success? Nope, you have only begun. Now you have to market that book, get it into book stores, let people know it is available.

First off you need to find out from your Publisher or Agent where you book will be available at, who is doing reviews and any promoting they plan on doing. Once you have the answers to these questions you now know where to start.

A review is the first step to getting your book known. You can begin requesting reviews as soon as the Publisher has a final proof copy available. Most review sites can be found in the search engines by simply typing the Genre of your book, Examples are Romance and Sci-Fi, and the key words book reviews. You will then see either reviews done on books in your genre, which you can trace back to the source of the review or the actual review sites. Reviews are a great way to get the word out about your book and shows someone elses opinion of it.

Your local book stores is a good place. I know what if they don't want to carry it? Well that is something you have to find out. More than likely though you can go and speak to a manager who will either point you to someone else or they can handle your questions. So how do you approach them?

Begin by preparing a summary of your book, maybe a short excerpt or possibly a copy of a review. Your business card, and if you don't already have don't fret there are many places that make them, and if you access to the internet and a printer you can make one online and print afterwards. There are keys things to consider when you design your business cards, one being your name, contact information, title of the book, and ISBN#. These things have to be on the cards, and they have to be in legible writing. Another thing to take with you is a copy of your book, now you don't have to give them a copy though many do. However you do need one to show them the quality of the books and that they are ready for sale. Besides isn't seeing something better than just hearing about it. Take cookies as an example, hearing about one is fine, but smelling them, touching them and tasting them is better.

Now that you have a basic press kit, dress nice or in character such as if its a pirate book, wearing a flowing skirt or men wear a ruffled shirt. Just remember first impressions do count and more than likely mean the most when you ask for that all important interview. Also don't be afraid to ask for a book signing these are great incentives, plus gives you a chance to talk to the reader about your newest creation.

I guess the one other thing to remember is have fun, you have fulfilled a life long dream.

 

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How to get more people to respect your value

How To Get More People To Respect Your Value

Discover some fantastic ways to make sure people are happy to pay more for your product and service instead of shopping around for the cheapest price elsewhere!

advertising value, copywriting, bonuses, business advertising, business profits, unique selling proposition

Doesn't it suck when people don't respect the price you charge? When they always want a special deal? Well guess what? It's probably YOUR fault! When people ring around for quotes on price, and it happens a lot with Yellow Pages directory ads, they'll ring 2-3 businesses usually. That's what everyone has been 'trained to do as consumers, and it's the ads that force them to. How? All the ads look the same!

Just think about when you need a service, say your lawns mowed. So you open the yellow pages and look up lawn-mowing, and there are dozens of ads with people wanting to mow your lawn. So who do you choose?Whoever is cheapest, right? And why? Because all the ads look the same, so there isn't anything that makes one business different from the next. And if that's the case, the only difference comes down to the price!

Makes sense really, because if all the ads look the same then PRICE can be the only difference between them, right? So if the ads for each industry are virtually all saying the same thing, can you understand that you're educating your market to base your value on price? Then what you need to do is create a unique selling proposition that will make you STAND OUT from your competition.

Now let me explain what a unique selling proposition is and how you can get one for your business. Every day we are subjected to about 4,000 to 5,000 advertising messages, so we all need to do work a bit harder to stand out from the crowd, and that's what the USP will do for you. It's that CORE reason that someone should buy from you. And here's a great tool for finding your USP in half an hour.

Grab a piece of paper, and draw a straight line down the middle. On the top of the left-hand column I want you to write "You know how...." And here is where you write down all the things that your competitors do badly. Now we are just building a list, so don't be critical of what you're writing, or how you write it.

At the top of the right-hand column write "Well what we do is..." And here you write down all the things that you do that are great, basically laying out ALL your cards. Once you've done this, you should have a list of what your competitors do, and all the things you offer which are different from them, and this is what you base your Unique Selling Proposition around.

And if you haven't come up with anything from this exercise, then you need to create something to be different! Once you have a USP, then turn it into a statement everywhere your advertising goes, as a reason why someone should do business with you over anyone else!

Another great way to make sure your customer is happy to pay extra for your business is what's called 'dollars for cents' copy. We all love a bargain, right? What this means is to throw in so much value it's not funny. Say for example you have a $99 product for sale, and you throw in $300 worth of free bonuses, you'll make sure the customer comes out way in front in terms of value. So they are paying you just 'cents', but getting 'dollars' back in value.

The key with this method is to make sure the bonuses you throw in are low cost to you, but high perceived value to your customer. You could offer a free report, cd or dvd, any type of information products like this are quite inexpensive to produce, yet the information contained within could be very valuable to your customers. This makes the buying decision so much easier when your customer is getting much more value than what they are paying for. This is one technique you should always strive to use, and it can literally set your sales soaring!

 

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